Legal

Privacy Policy (Draft)

Draft for review. This policy is a starting point for a UK-based business. It has not been reviewed by a solicitor and its legal compliance has not been verified. Items shown as [PLACEHOLDER] must be confirmed and completed, and the whole policy reviewed, before the website goes live.

Last updated: [DATE — confirm before launch]

1. Who we are

This website is operated by Amplora Agency ([REGISTERED LEGAL NAME], company number [COMPANY NUMBER, if applicable], registered office [REGISTERED ADDRESS]). For the purposes of UK data protection law, we are the data controller of personal information collected through this website. ICO registration: [CONFIRM WHETHER REGISTRATION APPLIES AND ADD NUMBER].

2. What personal data we collect

We only collect information you choose to give us through our enquiry forms.

  • Brand enquiries: full name, company or brand name, business email address, company website (optional), campaign goals, estimated budget (optional) and any additional information you provide.
  • Creator enquiries: full name, email address, primary social media platform, social media profile link, content niche, follower count (optional) and the information you give us about yourself. If you tick the optional consent box, we also record that you agreed to us retaining your details for future collaboration opportunities.

Please do not include sensitive information (for example health details) in your messages.

3. Why we collect it and our lawful basis

  • To read and respond to your enquiry, and to take steps at your request before entering into any agreement. [CONFIRM LAWFUL BASIS: e.g. legitimate interests / steps prior to a contract]
  • For creators who tick the optional box: to retain your details and contact you about potential future collaboration opportunities, based on your consent, which you can withdraw at any time.
  • To keep our website and enquiry process secure and prevent spam. [CONFIRM LAWFUL BASIS]

We do not automatically add anyone to a marketing mailing list, and we do not sell your personal data.

4. How enquiries are processed

[CONFIRM PROCESS BEFORE LAUNCH: describe how form submissions reach us, e.g. delivered by email or into a secure inbox, who can access them, and how we reply.]

5. Service providers we may use

We may use trusted providers to run the website and handle enquiries, such as web hosting, a form-handling or email service, and business tools for managing correspondence. These providers process data only on our instructions. Providers currently used: [LIST HOSTING PROVIDER, FORM SERVICE AND EMAIL / CRM PROVIDER, AND WHETHER DATA IS TRANSFERRED OUTSIDE THE UK, WITH SAFEGUARDS].

6. Cookies and analytics

This website does not set non-essential analytics or marketing cookies by default. If we add any in future, we will update this policy and ask for your consent first where required. [RE-CONFIRM AFTER FINAL HOSTING AND FORM SERVICE SETUP]

7. How long we keep your data

[CONFIRM RETENTION PERIODS, e.g. brand and general enquiries kept for X months after our last contact; creator details kept for X months or until you withdraw consent]. We delete or anonymise personal data when it is no longer needed.

8. Your rights

Under UK data protection law you have the right to:

  • be informed about how we use your data;
  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data erased in certain circumstances;
  • restrict or object to certain processing;
  • data portability in certain circumstances;
  • withdraw consent at any time, where we rely on consent.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, although we would appreciate the chance to resolve any concern first.

9. Contacting us about privacy

For any privacy question or to exercise your rights, contact us at [PRIVACY CONTACT EMAIL — to be added] or write to [POSTAL ADDRESS — to be added]. Until contact details are added, you can reach us via the contact page.

10. Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.